When Project Downtown launched in 2010, the hospitality market analysis found that downtown hotels maintain higher occupancies and outpaced options available in other corners of the city. The Project Downtown analysis also showed that more hospitality options were needed in the downtown area and spurred substantial improvements to three of the four existing hotels, Drury Plaza Broadview Hotel, Courtyard by Marriott, Hyatt Regency and Hotel Old Town. Over the last decade, the Fairfield Inn & Suites by Marriott (131 rooms in 2011) the Ambassador Hotel (117 rooms in 2012) and the Hilton Garden Inn (127 rooms in 2020) were added for a total of 375 new rooms.

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