b'Marketing DowntownCollaborating with the public and private sectors, the Downtown Wichita team works to enhance perceptions of Wichitas urban core, create awareness for downtown events, promote development progress and market opportunities. In order to achieve these communications and marketing goals, staff maintains a robust website, www.downtownwichita.org, which features resources and information for developers, residents, visitors, businesses and more. The team also manages extensive strategic content across multiple social media platforms. Possibility People CampaignFrom cultural vitality to diverse lifestyles, the urban fabric of downtown is woven with unique stories of collaborators, innovators, makers, investors and more. Downtown Wichita shares the stories of those who are making a difference in our district through the Possibility People marketing campaign. Since the campaign began in 2017, 15 total stories have been created, six of which were released in the last year. Stories are posted at www.downtownwichita.org and promoted through social media channels and email marketing. The Possibility People videos released in 2019 have resulted in over 38,500 views on social media.Possibility People featuring Cindy Carnahan with Flowers on Douglas Possibility People featuring downtown residents Martin and Antoine47 D3 1 DOOWWNNTTOOWWNN'