Events welcome thousands of locals and visitors Downtown to relax, connect, and explore the possibilities. In March of 2018, Wichita hosted the 1st and 2nd Rounds of the 2018 NCAA Men’s Basketball Tournament at INTRUST Bank Arena, which had an economic impact of $10 million. 8 Over 15,000 fans attended the tournament in the Downtown district. In collaboration with a team of community partners, the Downtown Wichita staff provided marketing and communications support for parking and wayfinding. The website was utilized as the hub for all parking, transit and wayfinding information. Printed and interactive maps were created for each day of the tournament featuring parking lots and garages, shuttle routes and stops, trolley routes and stops, street closures and other critical wayfinding information for event attendees. In addition, the Downtown Wichita staff managed the @ parkdowntown Twitter account 24 hours a day during the tournament, assisting visitors in finding parking and their way to the event. This collaborative effort enhanced the visitor experience and perceptions of Downtown Wichita. The parking and wayfinding subcommittee of the NCAA tournament in Wichita included: Parking & Mobility D O W N T O W N 4 8