Holiday Marketing Whether shopping for the perfect gift from unique retailers or dining with friends at a locally owned restaurant, Downtown offers unique experiences for the holidays. In 2017 the Downtown Wichita team implemented a cohesive communications strategy to promote holiday events, shopping, and dining with family and friends for the holidays in Wichita’s urban district. The campaign, titled “Make Merry Memories” encompassed print marketing, digital advertising, and social media marketing. The Downtown Wichita website,, served as a hub for all holiday-themed events and information in the Downtown area. This page had over 3,000 total pageviews. In order to promote the website, advertisements were created and distributed on the Wichita Eagle website. The digital advertisements on made over 120,000 impressions and had a 12% click rate, which is 4% higher than the industry average. The fifteen second preroll video received a click rate of 0.68%, also exceeding the industry average of 0.5%. Both types of ads were successful in driving organic traffic to 4 1 D O W N T O W N In addition, the Downtown staff hosted an Ugly Christmas Sweater Party in the Pop-Up Park encouraging employees who work Downtown to wear their most festive holiday gear and compete to win prizes. First, second and third place winners were selected by a panel of judges. Winners received gift cards to local Downtown restaurants.