Lauren has created a fashion destination at her shop, Handpicked Los Angeles. Personally selecting each item, she is bringing west coast style to the women of Wichita. Empty nesters David and Susan Cohrs left the family farm to find new rhythms Downtown, diving into walkable neighborhoods rich with nightlife and urban energy. Invested in key property development throughout Downtown, Michael Ramsey of Bokeh Development is changing the conversation about possibilities in Wichita. Mother daughter duo Aida and Jamila have owned and operated their unique shop, Aida's Silver Jewelry and Café, in the Old Town district side by side for over twenty years. Possibility People Campaign A signature marketing campaign for Downtown Wichita – created to promote all that is possible from economic development and investment within the district to cultural vitality to diverse lifestyles – is titled “Possibility People.” This recently launched campaign showcases the stories of individuals within the Downtown district, including residents, workers and developers through video and written content which are housed on the Downtown Wichita website. These “Possibility People” stories are promoted through digital marketing and social media outreach. This campaign offers a unique perspective into the lives of individual’s that are making things happen – their vision, the challenges and opportunities they see within the district, and how they have been a catalyst for their dream. The ultimate goal of the campaign is to inspire others to create change. Thus far, five Possibility People stories have been created: Downtown residents David and Susan Cohrs, developer Michael Ramsey with Bokeh Development, owners of FNL Denim Frank Hopkins and Levi Fitzmier, owners of Aida's Silver Jewelry Aida Sabha and Jamila Sabha, and owner of Handpicked Los Angeles Lauren Mercado. Possibility People videos have received over 50,000 views on Facebook alone. D O W N T O W N 4 0 Facebook Downtown Wichita 6K+ Likes Twitter @downtownwichita 14K+ Followers Instagram @downtownwichita 4K+ Followers YouTube Downtown Wichita 900+ Views Vimeo Downtown Wichita 700+ Views