Downtown Wichita made it easy to have a fun-filled holiday season through the “Discover Winter Adventures” campaign, which was created to inspire people to explore downtown. The web page served as a hub of information, listing all holiday themed events in the urban core and had over 2,000 pageviews. In addition, downtown staff created four experiences, each for different target audiences. The experiences included: Festive Family Outing, Holiday Hoopla with Friends, Dazzling Date Night and Spirited Shopping Experience. They were promoted through social media, printed posters and handouts and Wichita Eagle digital advertisements. Those who participated and shared their unique experience on social media were entered to win a prize worth $250 with a winner announced for each of the experiences. 4 1 D O W N T O W N Holiday Marketing Campaign Winners of the Spirited Shopping Experience