b"Collaborating with the public and private sectors, Downtown Wichita works to enhance perceptions of Wichitas urban core through marketing and communications. The team regularly works to increase awareness of downtown's development, upcoming events, local shops and restaurants, organizational initiatives and parking and transportation options. In order to achieve these goals, we create and develop strategic communications, marketing and branding initiatives. Resources for key audiences such as developers, residents, businesses and more are regularly updated at www.downtownwichita.org. The team also manages extensive strategic content across multiple social media platforms. Communications Intern Jadyn captures footage of a development projectCelebrating 10 Years of ProgressPromotional graphicOver the past ten years, our urban center has undergone a major transformation driven by Project Downtown: The Master Plan for Wichita. In 2020, Downtown Wichita launched a digital campaign titled Project Downtown: Celebrating 10 Years of Progress to build awareness of the key accomplishments the community has achieved in each market sector as outlined in the plan. The webpage www.downtownwichita.org/celebrate was launched to promote this milestone and featured key development projects as well as data that demonstrated the success of the plan.This campaign ran for three months and included 20 pieces of custom content, which resulted in over 3,000 pageviews to the website and over 3,000,000 impressions overall. The final piece of content combined this campaign with the Possibility People campaign, which is designed to tell the stories of the residents, business owners and developers who make downtown unique. This video featured community members that embody these qualities and were integral to the creation of the plan. Participants reflected on the process and the progress that has taken place as a result. The video was released in early 2021 and has gained over 2,000 views. The campaign highlighted key projects such as INTRUST Bank Arena22"