b'MARKETINGDOWNTOWNCOVID-19 ResponseDon with Old Mill Tasty ShopDuring the COVID-19 pandemic, the Downtown Wichita organization sought to keep the general community and business owners updated on changes and connected to the urban core. In order to communicate these updates, a webpage containing downtown closures and changes, general health and safety information, resources for small business owners and ways to help the community could support our local shops and restaurants. Staff also regularly communicated with local business owners and shared email updates with key resources and information on available financial relief opportunities. In order to support local shops and restaurants during the pandemic, the organization created a series of videos showcasing business owners sharing ways the community could support their businesses. A video promoting pick-up and delivery services entitled Downtown To-Go was also released and gained over 4,000 views on Facebook. Promoting DevelopmentDowntown Wichita is passionate about attracting and sustaining dynamic commercial interests that will further accelerate development. To further this mission, the downtown team consistently communicates development news and updates digital platforms including social media and through www.downtownwichita.org. This includes, but is not limited to:Tracking ongoing development progress through printable and interactive mapsMaintaining downtown for sale and lease real estate offerings on the downtown websiteSharing content about development projects and progress regularly on social media channels21'