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37 W D D C Community Outreach The WDDC communications staff works in partnership with the public and private sector to develop and implement strategies to creatively communicate the vision outlined in Project Downtown as well as progress on development initiatives. The communications staff produces WDDC public presentations manages social media and maintains the WDDC website downtownwichita.org. Other duties include brand management graphic design and special events and email marketing to encourage on-going promotion of Downtown events efforts and initiatives including 2nd Saturday and Final Friday. Currently the WDDC Marketing and Communications staff is working to increase community outreach through business presentations exploring ways to connect with the Downtown residential population and redeveloping select marketing materials to better highlight the many unique Downtown businesses. Digital Marketing In 2014 24 presentations were provided to local regional and national organizations. Downtown Development Emails were sent out approximately every 6-8 weeks with an average open rate of 32.3422 and an average click through rate of 15.7.22 The national average for open rates a for non-profit is 32.0724 and the average click through rate is 7.94.22 Over 50 Downtown Weekly Event Emails and Special Event Emails were published with an open rate of 27.3.22 Public Parking Garage Branding The WDDC City staff and officials and stakeholders worked with local creative agency Lifeboat Creative to design and implement a process for naming City-owned public parking garages. The process rebranded the former Macys Garage as Parking at Market William which will assist visitors to quickly find and access the garage. W D D C M A R K E T I N G C O M M U N I C AT I O N S RFP Process In June 2014 the City of Wichita adopted a new policy for disposing of City owned real property. The policy sets in place the procedures by which the City will dispose of real property by establishing three distinct approaches based on the type of classification of the identified real estate. The classifications are as follows Surplus Real Estate Conditional Real Estate and Request for Proposal RFP Real Estate. The WDDC staff worked with City staff and contracted with Sarah Woodworth of W-ZHA Project Downtown contributor of commercial market data and other stakeholders on the new policy. Old Town Entertainment District The City of Wichita adopted a new ordinance designating Old Town as an Entertainment District. This award-winning neighborhood has been over twenty-five years in the making and is the culmination of partnerships between the public and private sectors. Its adaptive reuse of historic warehouse buildings mix of uses and offerings including entertainment continue to make it a destination for visitors across the region. However with much success also come challenges. Large groups of people often attract unwanted activities. Now being designated and Entertainment District the City and Wichita Police Department have the authority to enact certain provisions such as heightened penalties for unwanted behavior. This new policy helps ensure that Old Town will continue to be a safe and thriving neighborhood for citizens. P U B L I C P O L I C Y The marketing support provided by the WDDC was invaluable when The LUX entered the Downtown market. The highest click to purchase users were spurred directly from their website. Thanks to efforts by the WDDC we know with certainty that they are driving potential renters to our property. Michael Ramsey Developer of The LUX 41 Increase22 I N S TA G R A M Downtown Wichita 0 700 1311 12 14 620 439 250 NA Year Followers 49 Increase22 T W I T T E R downtownwichita 0 9000 1311 12 14 1925 3184 5849 8698 Year Followers 26 Increase22 FA C E B O O K Downtown Wichita 0 2400 1311 12 14 838 Year Likes 1234 2265 1792