Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44Marketing & Communications Community Outreach The WDDC communications staff works in partnership with the public and private sector to develop and implement strategies to creatively communicate the vision outlined in Project Downtown, as well as progress on development initiatives. The WDDC communications staff produces public presentations, manages social media, and maintains the WDDC website, Other duties include graphic design and special event email marketing to encourage on-going promotion of Downtown events, efforts and initiatives including 2nd Saturday and Final Friday. As Downtown continues to evolve, the brand of Downtown Wichita needs to evolve in alignment. Currently, the WDDC communications staff is working with local agency Howerton+White to rebrand the organization and the Downtown Wichita district and redesign the website. These news tools will allow the organization to communicate and connect with the public, investors, and businesses more effectively. Digital & Video Marketing In 2015, 37 presentations were provided to local, regional and national organizations. Downtown Development Emails were sent out approximately every eight weeks with an average open rate of 30.4%. 19 The national average for open rates for a non- profit is 21.9%. 21 Almost 60 Downtown Weekly Event Emails and Special Event Emails were published with an open rate of 28.9%. 19 In 2015, the WDDC increased their video marketing, releasing an end of year progress video and multiple development videos. Holiday Marketing Promoting holiday events, shopping, and dining in Downtown brings awareness to the unique offerings in the district. In 2015 the WDDC launched a Downtown for the Holidays marketing campaign which encompassed print marketing, digital advertising, and created a mobile friendly webpage,, which had over 2,000 pageviews. 19 133% Increase 19 I N S TA G R A M Downtown Wichita 28% Increase 19 T W I T T E R @downtownwichita 43% Increase 19 FA C E B O O K Downtown Wichita 4 1 W D D C Final Friday at HUE Gallery 430 S Commerce #200 Downtown Wichita Mobile Website Downtown Wichita Presentation WDDC Offices - 507 E. Douglas Ave.